Rishabh Pant x Britannia
Managing Rishabh Pant’s brand with a partnership with Britannia.
OVERVIEW
We regularly manage Rishabh Pant, one of the most impactful names in Indian cricket today. This is a part of one of our carefully chosen set of brand partnerships, this time with Britannia.
Year
2026
Category
COLLABORATION
Client
Rishabh Pant, Britannia
Location
GLOBAL
ABOUT THE PROJECT
THE CHALLENGE
For a heritage brand like Britannia Industries Limited, the challenge was to stay culturally relevant in a fast-evolving cricket landscape. With a legacy built alongside icons like Sachin Tendulkar, Rahul Dravid, and Virender Sehwag, the task was to seamlessly transition into a new era, connecting with younger audiences while preserving its iconic association with the sport.
OUR APPROACH
We positioned Rishabh Pant as the perfect bridge between legacy and new-age energy. His fearless style, authenticity, and strong fan connect aligned naturally with Britannia’s evolving narrative. By pairing him with Jemimah Rodrigues, the collaboration reflected inclusivity, youth appeal, and the future of Indian cricket. OBT Sports and Entertainment led the partnership end-to-end, ensuring the storytelling stayed rooted in legacy while feeling fresh, dynamic, and culturally relevant.
HIGHLIGHTS
• Strategic endorsement bridging legacy brand equity with new-generation appeal
• Reinforced Britannia’s long-standing cricket association through a modern lens
• Leveraged RP’s fearless persona to create a high-energy, relatable narrative
• Celebrated a passing of the torch moment in Indian cricket storytelling
• Positioned the collaboration as more than an endorsement while fueling the next billion dreams
BIG IDEAS NEEDS
BOLD PARTNERS.
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