Ishan Kishan x Liquid I.V.

Managing Liquid I.V's partnerships and brand outlook with a collaboration with Ishan Kishan.

OVERVIEW

Working on an active collaboration with Liquid IV, OneByTwo Entertainment partners with Ishan Kishan as their strategic brand and commercial agency.

Year

2026

Category

COLLABORATION

Client

Ishan Kishan, Liquid I.V.

Location

GLOBAL
ABOUT THE PROJECT
THE CHALLENGE
For Liquid I.V., the challenge was to build relevance in India’s cricket-driven culture while promoting hydration and recovery as an important part of everyday athletic performance.
OUR APPROACH
We positioned Ishan Kishan as the perfect fit for Liquid I.V.’s energetic and performance-focused identity. His explosive playing style and strong youth connect helped create a campaign that felt authentic, relatable, and rooted in modern athlete habits.
OBT Sports and Entertainment led the partnership end-to-end, blending cricket, wellness, and performance storytelling into a culturally relevant collaboration.
HIGHLIGHTS
  • Connected a global wellness brand with next-generation cricket talent

  • Positioned hydration and recovery as part of everyday performance

  • Leveraged Ishan Kishan’s energetic persona and youth appeal

  • Created a relatable campaign blending sports and wellness culture

  • Strengthened Liquid I.V.’s presence in the Indian market

BIG IDEAS NEEDS

BOLD PARTNERS.

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