Rishabh Pant x SBI life
Managing Rishabh Pant’s brand with a partnership with SBI Life.
OVERVIEW
We regularly manage Rishabh Pant, one of the most impactful names in Indian cricket today. This is a part of one of our carefully chosen set of brand partnerships, this time with SBI Life.
Year
2026
Category
COLLABORATION
Client
Rishabh Pant, SBI Life
Location
GLOBAL
ABOUT THE PROJECT
THE CHALLENGE
For SBI Life Insurance Co. Ltd., the challenge was to evolve beyond its perception as a traditional, “sarkaari” institution while retaining the trust and credibility it has built over decades. The task was to humanize the brand by making it more relatable, warm, and engaging for modern Indian audiences without diluting its core promise of reliability.
OUR APPROACH
We anchored the narrative around balance by pairing Rishabh Pant’s energetic, optimistic persona (Jolly) with Ravindra Jadeja’s composed, disciplined presence (Polly). This dynamic mirrored the duality every Indian family resonates with aspiration and stability, risk and security. OBT Sports and Entertainment led the collaboration end-to-end, ensuring the storytelling blended humor, warmth, and relatability while staying true to SBI Life’s legacy of trust.
HIGHLIGHTS
• Strategic partnership redefining a legacy brand’s tone without compromising trust
• Introduced a fresh, humanized narrative through the Jolly & Polly storytelling lens
• Leveraged RP’s comeback journey to deepen emotional resonance with audiences
• Strengthened SBI Life’s connect with younger, modern Indian families
• Positioned the collaboration as a long-term brand evolution, not just an endorsement
BIG IDEAS NEEDS
BOLD PARTNERS.
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